Posts Tagged ‘Training’

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Rethinking “Sustainability” in International Media Development

September 9, 2009

Look13040As an international media developer, I am frequently bombarded with concerns regarding sustainability and evaluation. Media development, particularly journalism development, is a very tricky field to create project sustainability, and an even trickier field to evaluate using the tools of the day.

The difficulty with journalism development sustainability is that journalistic outlets – newspapers, magazines, radio, etc. – face a whole slew of economic, social, and political barriers, including limited advertising revenue due to an undeveloped marketplace, a culture unused to how such outlets operate in a marketplace, cultures that distrust information openness, governments with a history of censorship, the list goes on. There are a lot of forces working against them, and few if any working for. Read the rest of this entry ?

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MediaNext: Facebook Pages for Journalists and NGOs in Ukraine

August 31, 2009

87469124_629d5b3db9During my training on Facebook in Ukraine, figuring out how to use the Translations application on Facebook to translate Facebook to Ukrainian and Russian opened up the possibility of training Facebook Pages. Of course, about a week later, I discovered that Facebook had simplified the process by putting a link in the lower left corner of every page that can easily be clicked to switch languages, saving a lot of explanation time. The funny thing about all of these Web 2.0 sites is that they upgrade without being too loud about it. There’s a lot of serendipity to working with them.

I really became a fan of Facebook Pages during this training, when I saw how much they could do for journalists and NGOs that just isn’t that easy to do elsewhere. I came to understand just how extraordinary they are as a marketing and communication tool. And in the context of Ukraine, it was clear that they presented a paradigm shift in how journalists and NGOs relate to the internet. Here’s essentially what I trained: Read the rest of this entry ?

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MediaNext: Facebook and Social Networking – Training Links I Used in Ukraine

August 6, 2009
Here are the links I used during my MediaNext training seminars on Facebook, Vkontakte, and Social Networking for Ukrainian journalists and NGOs in June and July. You will find examples of how these tools are being used by journalists and NGOs (case studies, if you will), links to articles with statistics and trends in these tools, and other misc. links backing up with at I was training. You will also find at the bottom a section of “helpful links” and one on “Facebook Tips”. I was working with co-trainers, so these aren’t all of the links we used in our seminars. But, this gives you a good base.

Three other things to note:

  1. Languages – You will see that some of this is occasionally in Ukrainian or Russian. In those instances, I tried to provide an English translation to make it easier to read for non-speakers. In some cases, I have used Google Translate to translate into Ukrainian. Be careful with these, because occasionally the translations are a bit funny. However, they are close enough to be informative. Also, ideally I would have a Russian version, Ukrainian version, AND an English version. But, time is finite.
  2. Downloadable Version – I have also created a downloadable PDF version that might be a useful alternative for you. Please let me know if you have troubles with this, and I could post a different version.

I hope these links below will prove useful for you. I tried to stay current, using links and info only from 2008 and on. I’d love to hear any thoughts, questions, or feedback on any of this. Enjoy! Read the rest of this entry ?

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MediaNext: Twitter – Training Links I Used in Ukraine

August 5, 2009
Here are the links I used during my MediaNext training seminars on Twitter for Ukrainian journalists and NGOs in June and July. You will find examples of how these tools are being used by journalists and NGOs (case studies, if you will), links to articles with statistics and trends in these tools, and other misc. links backing up with at I was training. You will also find at the bottom a section of “helpful links” and one on “Twitter tips”. I was working with co-trainers, so these aren’t all of the links we used in our seminars. But, this gives you a good base.

Three other things to note:

  1. Languages – You will see that some of this is occasionally in Ukrainian or Russian. In those instances, I tried to provide an English translation to make it easier to read for non-speakers. In some cases, I have used Google Translate to translate into Ukrainian. Be careful with these, because occasionally the translations are a bit funny. However, they are close enough to be informative. Also, ideally I would have a Russian version, Ukrainian version, AND an English version. But, time is finite.
  2. Downloadable Version – I have also created a downloadable PDF version that might be a useful alternative for you. Please let me know if you have troubles with this, and I could post a different version.

I hope these links below will prove useful for you. I tried to stay current, using links and info only from 2008 and on. I’d love to hear any thoughts, questions, or feedback on any of this. Enjoy! Read the rest of this entry ?

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MediaNext: YouTube and Video – Training Links I Used in Ukraine

August 3, 2009
Here are the links I used during my MediaNext training seminars on YouTube and Video for Ukrainian journalists and NGOs in June and July. You will find examples of how these tools are being used by journalists and NGOs (case studies, if you will), links to articles with statistics and trends in these tools, and other misc. links backing up with at I was training. You will also find at the bottom a section of “helpful links”. I was working with co-trainers, so these aren’t all of the links we used in our seminars. But, this gives you a good base.

Three other things to note:

  1. Languages – You will see that some of this is occasionally in Ukrainian or Russian. In those instances, I tried to provide an English translation to make it easier to read for non-speakers.
  2. Downloadable Version – I have also created a downloadable PDF version that might be a useful alternative for you. Please let me know if you have troubles with this, and I could post a different version.

I hope these links below will prove useful for you. I tried to stay current, using links and info only from 2008 and on. I’d love to hear any thoughts, questions, or feedback on any of this. Enjoy! Read the rest of this entry ?

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There Will be Ink: A Study of Journalism Training and the Extractive Industries in Nigeria, Ghana, and Uganda

July 23, 2009

Recently, we published a new study on Initiative for Policy Dialogue’s site called “There Will be Ink: A Study of Journalism Training and the Extractive Industries in Nigeria, Ghana, and Uganda“.

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The backstory is this. I spent the last year at Columbia University’s School of International and Public Affairs researching extractive industry journalism (oil, gas, mining) in Nigeria, working closely with Acting Director of International Media, Advocacy, and Communications Specialization, Anya Schiffrin. As part of this research, I spoke with Nigerian journalists and experts on media and development in Nigeria. These interviews focused on the challenges journalists face in covering oil and monitoring government revenues from this industry, and what is needed to overcome these challenges. Of course, this is an extremely important issue in Nigeria, given that oil revenues comprise the lion’s share of government income, and therefore play an important role in paying for government expenditure on infrastructure and services. And, Nigerian oil is rife with corruption, secrecy, and violence. The effect is that the money from this resource often goes into the pockets of the privileged and the powerful, rather than funding development that could overcome rampant poverty in Africa’s most populous. When people talk about countries experiencing a resource curse, Nigeria is very much drinking martinis at that party. Read the rest of this entry ?

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MediaNext: Training Online Social Networking in Ukraine, Americanskiy Style

June 27, 2009

This is how social networking is really done.

Teaching social networking in Ukraine is a fascinating experiment in “how can an American, with a rather different concept of social networking from Ukrainians, explain this concept and the tools to be used with it in a useful way for these trainees, and not offend anyone in the process?” 

The main tools for our social-networking session were Vkontakte and Facebook (not excluding all the other tools that qualify as “social networking”, like LiveJournal, YouTube, Podfm.ru, all things Yandex. However, before we got into the tools, it was important to explain social networking. After all, the tools aren’t the end, they are the means to the end. 

So what was the end in the case of this session? First, to help them understand the basic principles of social networking, and connect them to these tools. Second, to help people understand how social networking will help them as journalists, media activists, and NGO strategists. Third, to confuse people, and offend them, as little as possible with my “American” perspective of America, and more importantly, Ukraine. Read the rest of this entry ?

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MediaNext: Some Resources from Our Training in Kyiv

June 19, 2009

Here are some resources we used for our training in Kyiv. I’ll blog about it in more detail later, but figured this would be cool to share.

Maxon’s training on LiveJournal and Blogging


Twitter in Plain English


Social Networking in Plain Ukrainian

This is a massive list of links that I am using for this training – examples, facts, tips, downloads, etc.

Any feedback or links you’d like to provide will always be welcomed here. I will try to publish more training materials later.

Author’s Note:  This is part of a series of posts on my experiences doing New Media trainings with Internews-Ukraine in June 2009, as part of their MediaNext initiative, in partnership with European Journalism Centre. These views are my own, and do not reflect those of Internews-Ukraine or European Journalism Centre. Just so we’re clear on that.

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MediaNext Training: The Internet is Not Your Friend

June 17, 2009

IMG_4184Sometimes, the Internet can be your worst enemy. Well, I should say, your Internet connection. But I won’t, because really the enemy is the Internet.

Everything was fine with our Internet connection in Kyiv. Of course, you’d kind of expect that, because it’s the capital, and Internet connections tend to be better in capitals, right? Two days, the Internet connection was the least of our problems (not that we had a lot of problems).

Then, we got to Lviv, and our Internet connection at the training dropped a bomb on us. It planted itself in the foundation of our sessions, and exploded into a burst of shrapnel that ripped through our structure, shredding flesh and concrete and electrical wiring and everything else in its path.

Let me tell something that I am now a expert of:  It is QUITE a challenge to train people how to use Internet tools when your connection won’t allow you to load Webpages. Trust me on this. It might take a while to fully comprehend. Especially for those who have been using broadband so long that they’ve forgotten what dial-up was like, and just how creative you have to be to make the best use of your time to avoid losing half your day to page loads.

Needless to say, a lot of other adjustments in our training were needed.

YouTube videos were suddenly difficult to show, since they require so much bandwidth to watch. I had been planning on providing links to people so they too could click on the various videos I was showing, should they so desire. But, during the disaster that was quickly becoming our attempt at having everyone load Webpages, I backed off on this idea of providing a whole mess of high bandwidth links.

My blogging strategy session wasn’t so bad, because I was mostly talking and loading pages. And I could kill a lot of download time talking stats and how to think about blogs. Good think I had this information on my hard drive, and didn’t need to keep loading pages just to get this info.

Twitter wasn’t so bad either (compared to what was to come), because we weren’t showing a lot on Twitter. Mostly just how to send messages, how to find and follow people, some examples of news organizations using Twitter, and a lot about how I approach Twitter for research and how journalists can benefit from this.

What was really challenging was when we had people actually working on these tools. For a number of sites, people had to register (I had recommended that we require people to register before the training, but only got my colleagues as far as telling the trainees to register for Twitter, because of it’s issues with many people trying to register at once from the same IP address, woo HAH). So, this made YouTube fun, especially when I walked them through how to create a playlist and their own channel. It easily doubled how long these activities took, given that we had to spend a lot of time enjoying the lovely green or blue of the load progress bar. And, some people’s connections were loading much faster than others, so some people got to sit and wait for others to catch up. How do you accommodate both? There’s only so much content I can tell them. This was a training to show them how to do something.

Yeah, we could just show them on our main computer, projected onto the screen, and told them not to do anything on the Internet, letting them just sit and watch. (Works GREAT!!! when you give people an Internet connection during a training and expect them not to wander). The rub here is that our feedback from the Kyiv training was consistently:  ”More practice!”

The beautiful irony here-like so many that life loves to gift us no matter how much we try to prepare for everything that can go wrong, Murphy-is that we tweaked our sessions to give the trainees in Lviv a lot more chance to practice the sites we were showing. Man, I was so ready to blow their minds with practice (and of course fully expected to hear “More theory and cases!” on our feedback forms).

Then came my “Facebook and Social Networking” session. I’m not going to relive the gore and the devastation for you. Sorry. But, I will say this. As you should expect, I most certainly began my session with, “Hey, everybody, let’s REGISTER!”. Yeah, that lopped off pounds of flesh. This was an experiment in how people can somehow manage to click the links I wasn’t asking them to click, and going off in completely wrong directions. I’d ask if everyone was okay, and a few didn’t seem to want to admit that they were very much on the wrong page and couldn’t find their way back. Or, a few had to go to their email and confirm their accounts, and though it was written in Ukrainian, there was some kind of mental disconnect preventing them from taking this action. Then, I had the great idea to show them how to create an RSS feed into their profile from their LiveJournal blogs. More flesh pounds. I never even got to how to feed Twitter to Facebook. There were a lot of blank screens and progress bars. And I had all these great examples of how various journalists and news organizations were using Facebook, a plan to show them how to create a group and a page, show them Causes, and perhaps even have a little fun with the search function-those ideas were leveled by the aftershock of the Internet connection. I think all I really did was confuse the begeebers out of them.

After the session, I asked Maxon, “How do you say ‘disaster’ in Ukrainian?” He said, “катастрофа”.

At least I was able to show them how to convert Facebook into Ukrainian in the beginning. I can only imagine what kind of disaster this would have been in English. (Actually, I would have stuck with Vkontakte).

So, you might ask, “Why are you saying that the Internet can be your worst enemy, and not your Internet connection?”

This is simple. The Internet promises us so much. Web 2.0 came along and made everything so easy, so quick. Every day, more and more people are doing more and more on the Internet. Because it is so easy, so quick. But, there is another side to this. A dark side, with snarling dogs, crying babies, and little devils that hate us and constantly look for ways to inflict trouble and harm. The Internet calms us into thinking that nothing can go wrong, that it will all be so simple. Just point. And click. And boom. A Webpage appears. Just like that. Except when you find yourself in the presence of a bad Internet connection. And you find yourself at a two-day training, telling everyone, “Oh, it’s so SIMPLE! This will CHANGE YOUR LIFE! All you have to do is… um… wait… and… well… on this page, once it finally loads, you will see… well… maybe we should just wait… it will be easier to explain when you see it… ah, technology…”

Thank you, Internet. You charmed me with your blissful offers of hope and promise. You lulled me to sleep in your arms. And finally, you ripped off your mask and revealed your other face. Friends don’t deceive each other like this.

Man, here’s hoping the Internet is our friend in Donetsk.

If anyone out there has any recommendations for how to approach a training situation like this, or would like to share their experiences, please do.

Author’s Note:  This is part of a series of posts on my experiences doing New Media trainings with Internews-Ukraine in June 2009, as part of their MediaNext initiative, in partnership with European Journalism Centre. These views are my own, and do not reflect those of Internews-Ukraine or European Journalism Centre. Just so we’re clear on that.

Photo: Me and Coffee McGee in front of what I understand to be a Ukrainian nationalist flag. Courtesy of MediaNext.

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MediaNext: A New Ukrainian Adventure in New Media (Continued)

June 14, 2009

I’ll pick up where I left off in my previous post

I strike curious poses when I train

I strike curious poses when I train

We’re teaching Vkontakte, and showing examples of how journalists are using Facebook. I’d prefer it was just Facebook, because to be honest, Vkontakte is the runt you throw back, by comparison–you can only do a fraction on it of what you can do on Facebook. But, it’s the top site, period, in Ukraine, so Vkontakte it is. Early indications from the training are that some of our trainees think Vkontakte is mostly for young people to goof around on and share silly pictures, and not really something for journalists to conduct serious business. Of course, I’d like to point out that McDonald’s figured out a long time ago that if you target young people, they develop lifelong habits, and begin to think of your brand as something familiar, kind of like going home.

Of course, Twitter is on our list, as well. And Twitter seems to be getting the same treatment that Vkontakte is getting, at least by some of our trainees. I love this about Twitter. It is the easiest tool to use, and the hardest to understand. Ah, Twitter, so powerful, and yet so misunderstood. Journalists who know how to wield you will gain a significant edge on those who don’t.

Coming into this whole experience, I had to really think about what it was we were really doing with this training. This isn’t just about New Media vs. Old Media. This is a complete paradigm shift here in Ukraine. Ukraine is a country  still emerging from a long and brutal history of authoritarian control of information, secrecy, and propaganda. Information was long the real currency of the Soviet Union. People had money, but there was nothing to buy on the shelves. You needed information to know who had the goods that you could then buy with your money. So, information was horded, and exchanged like a commodity.

In my experience in Ukraine, a lot of people still relate to information this way. The idea that information should be free, and not hidden from sight, is still the first blade of grass desperately fighting its way through the last of Spring’s blanket of snow. Or, to keep the metaphor’s going, Jefferson’s idea of knowledge being like a lit candle doesn’t seem to have caught on yet. So, as I was thinking about what to train about Web 2.0, it hit me that really what I was here to train was pushing the thinking of letting go of information completely, opening it up for all to see, making it as visible as possible, spreading via the people you trust to well beyond that circle of trust into the far reaches of your friend’s friend’s friend’s friend’s friend’s casual acquaintance-who knows where the turtle ends. To a Ukrainian, this might be like walking out the front door naked. And I am here to encourage people to feel as okay as possible about this. Fascinating. Read the rest of this entry ?